International Journal of Tourism & Hospitality Reviews, Vol 2 (1) June 2015
1. THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON EMPLOYEES IN THE HOTEL SECTOR
Hatem Radwan Ibrahim Radwan
Abstract: The concept of corporate social responsibility (CSR) has gained much attention in recent years. It provides companies with a significant approach for achieving performance excellence and considered a source for enhancing competitive advantage. This paper comes to investigate CSR within the context of five-star hotels in Hurgada, Egypt and assess its impact on employees’ job engagement, retention, attraction and organizational commitment. Data was collected using multiple research methods, including: questionnaire survey, semi-structured interviews and content analysis. This research found that the majority of hotels did not consider their CSR to society but tackled their CSR to environment undertaking various measures to conserve resources. Hotels provided little support to most internal CSR practices identified in this study. The study showed that internal CSR could be used as an important driver for enhancing employee job engagement and organizational commitment. However, CSR still not considered a significant tool to attract and retain high potential candidates. This research concluded that hotels should show more commitment to serve the community and formulate their core business strategies accordingly. The governmental and environmental organizations’ intervention is essential to provide more awareness to hotel businesses regarding tackling their CSR.
Keywords: corporate social responsibility, environment, employees, retention, organizational commitment, hotels, Egypt.
2. WHAT SHOULD BE KNOWN TO CONDUCT IN THE TRAVEL INDUSTRY? EXTENDING TO KNOWLEDGE-BASED VIEW
Abstract: The purpose of this study is to explore what market knowledge of the travel industry involves. Although there has been consensus that market knowledge is drawn from the market orientation theory, little insight into the nature and issue of market knowledge from the knowledge-based view is identified. Thus, our aim is to fill this gap in the market knowledge of tourism literature. To this end, this study adopts the discovery-oriented approach of qualitative study to delineate the domain of the market knowledge construct in the travel industry setting. The study interviewed two companies and summarized four categories of 4C market knowledge: knowledge of external Customer (customer) including customer profile, traveler’s psychology and behavior, and customer relationships management; internal Customer (employee) including employee equity, workforce management, and performance control; Competitor, including competitive status and competitive response; and partner Client (supplier and distributor), including partners’ characteristics and supply chain management. This study provides operational definitions and a legible framework of market knowledge for directing future research.
Keywords: Market Knowledge, Knowledge-Based View, Market Orientation, Travel Industry
3. FESTIVAL AND TRAVEL PLANNING NETWORK
I. M. Hwang, Wen-Hsuan Lien, Ya-Wen Lu, Yi-Jyun Chen, and Chih-Ching Chen
Abstract: Travelers who interested in often use the internet (World Wide Web) as research medium because many websites post festival and traveling information such as festival, scenic spots, resorts, and local restaurants. However, without an organized research medium, many people who interested in culture discover the difficulty of focusing on a research or making a choice from massive festival and travel-related categories and sites.
This paper describes and integrates a website with many festival and travel-related functions into one platform called Festival and Travel Planning Network. This platform allows easy access for users to obtain various festival information, city travel, restaurant, and hotel guidelines in Taiwan. This network automatically helps travelers to plan their tours and find accommodations by simply selecting by their interests of festival visits and hotel types on the website. The Festival and Travel Planning Network also provides online traveling suitcases allowing members to bookmark their favorite travel spots. The Festival and Travel Planning Network website is http://126.96.36.199/holiday/index/index_e.htm. For maximum quality, display resolution should be set at 1024×768. As for technical support, the website uses Internet Information Services (IIS) as the web server and ASP.NET 3.5 as the web application framework. The database server is performed by SQL Server 2008 to organize and manage data. The webpage graphic and animation designer used Ulead PhotoImpact X3 and Adobe Photoshop CS5 and Flash CS5 as design tools.
Keywords: Festival and Travel, Platform, Online Trip Planning, Online Traveling Suitcase, Bookmark Travel Spots
4. DARK TOURISM IN LEBANON: A BRIGHT OPPORTUNITY TO BE PURSUED
Socrat Ghadban*, Hanna El Maalouf, Manar Abou Zeki
Abstract: Tourism in Lebanon has always been a key contributor to the national economy. It is one of the main sectors Lebanon depends on besides banking. In this research, dark tourism was approached as an important type of tourism that has a significant potential role in Lebanon. Unfortunately, this is not reflected in the Ministry of Tourism list of tourist’s attractions. The interviews done in this research showed that the Lebanese government gives no attention to such sites, and even dark places’ owners don’t give their sites the needed attention in term of tourism development strategies. One hundred questionnaires were collected in three different locations. Results showed that the youth generation in Lebanon is interested visiting dark-related destinations. The motivations and willingness to pay were studied for four different sites. Sources of information had a very important effect on visiting dark-related sites. As for payment, a randomized complete block design test revealed that visitors’ willingness to pay depends on the visited site. Finally, an important aspect in this research treated the ethical dilemma in promoting dark-related sites which have an impact on the
way dark tourism should be promoted.
Keywords: Dark tourism, Death, Attractions, Lebanon, Tourist behavior.
5. TOURISM ENTREPRENEURIAL DEVELOPMENT AND FLIGHT FREQUENCY AT A DESTINATION: CASE STUDY OF MALAWI
James Malitoni Chilembwe, Frank Wadilika Gondwe
Abstract: This paper assesses the role of flight frequency on tourism entrepreneurial development in Malawi. The air transport industry in other African countries is growing stronger and helps to promote tourism entrepreneurial development. Countries like South Africa, Ethiopia and Kenya have developed strong air transport network which is vital in tourism development. On the other hand, many African countries, Malawi inclusive are struggling to develop such air transport network which directly affects tourism entrepreneurial development. Businesses such as travel agencies, tour operators, ground handlers and airports are highly depending on airline’s operation to survive. In an attempt to analyse the scenario in the tourism industry between airline’s frequency and tourism entrepreneurial development there was a measure of relationship between the two hence the employment of quantitative approach in addition to in-depth interviews conducted
with airline, travel and tour operations managers to compare the results. The study revealed that airlines have a vital role in tourism entrepreneurial development and that without airlines operating, many businesses would not have existed and should all airlines stop operating in the country, many companies would follow suit. The study also ascertained that high frequency of flights at a destination means more opportunities and revenue for tourism entrepreneurs.
Keywords: Air Transport; Tourism Entrepreneurial Development; Flight Frequency; Tourist Destination